Golfers looking for quality equipment without the traditional retail markup often come across Vice Golf. The Munich-based brand began as a direct-to-consumer golf ball company and has since expanded into clubs, apparel, and accessories.
This guide covers the origins of Vice Golf, the main ball models (including Pro Plus, Pro, Pro Soft/Air, Tour, and Drive), customization options, the move into clubs, and practical points for shoppers in the USA and UK.
The Origins of Vice Golf
Vice Golf launched on 12 December 2012 in Munich, Germany. Founded by Ingo Düllmann and Rainer Stöckl, the company set out to offer high-quality golf balls sold online at lower prices by skipping traditional distribution and retail channels.
The brand’s early focus was cast-urethane cover balls designed for different player needs, sold primarily in bulk online. Over time Vice expanded beyond balls into a broader range of golf products while keeping the direct-to-consumer approach and an emphasis on distinctive styling (colors, finishes such as Drip and Shade editions, and personalization).
Vice Golf Balls: The Core Lineup
Vice organizes its golf balls by construction, cover material, and intended player profile. The premium models use cast urethane covers; value models use Surlyn or ionomer covers. Bulk discounts typically apply when buying multiple dozens.
Vice Pro Plus Golf Balls
The Pro Plus is the four-piece flagship. It features a cast urethane cover and is positioned for higher swing-speed players who want a firmer feel and strong short-game spin. It is often available in white plus limited-edition colorways (Drip, Shade, Neon, Gold, and others).
Vice Pro Golf Balls
The Pro is a three-piece cast-urethane ball aimed at a balanced performance profile across medium to higher swing speeds. It is frequently described as the versatile option in the lineup and appears in multiple colors and finishes.
Softer Options (Pro Soft / Pro Air)
Vice has offered softer urethane models under names such as Pro Soft or Pro Air. These lower-compression designs target players who prefer a softer feel or moderate swing speeds while still using a urethane cover for greenside control.
Vice Tour Golf Balls
The Tour is a three-piece model with a Surlyn cover. It is positioned as a durable, all-around ball suitable for a wide range of players at a more accessible price point than the urethane models.
Vice Drive Golf Balls
The Drive is a two-piece distance-oriented ball with an ionomer cover. It is the most budget-friendly option in the range and is often chosen by beginners, high-handicappers, or anyone who prioritizes durability and value.
Many models are offered in white, colored, matte, speckled, or limited “Drip” and “Shade” finishes. Junior versions of some balls are also available.
Custom and Personalized Vice Golf Balls
One of the brand’s consistent features is personalization. Golfers can add names, logos, or custom designs to many ball models through the official website. This is popular for gifts, corporate orders, and individual preference. Availability of specific finishes and personalization options can vary by region and season.
Vice Golf Clubs and Broader Gear
After establishing itself in the ball market, Vice expanded into clubs. The club lineup includes drivers, fairway woods, hybrids, irons (players and performance styles), wedges, and putters. Many clubs are hand-built and developed using data from fitting experience. Starter and junior sets are also part of the offering.
In addition to balls and clubs, the brand sells apparel, headwear, accessories (such as divot tools and travel covers), and limited-edition collaborations. The overall approach remains direct-to-consumer pricing and distinctive design.
Choosing the Right Vice Golf Ball
Selection generally depends on swing speed, desired feel, and budget:
- Higher swing speeds and firmer feel → Pro Plus
- Balanced performance and urethane cover → Pro
- Softer feel preference → Pro Soft / Pro Air
- Durability and value across a wide range of players → Tour
- Maximum value and distance focus → Drive
Independent testing and player reviews frequently note that the urethane models compete on performance with higher-priced traditional brands, while the Surlyn and two-piece options emphasize durability and cost. The best choice still depends on individual launch conditions, spin preferences, and how the ball interacts with a specific set of clubs.
Shopping Notes for USA and UK Golfers
- Primary sales channel is the official website .
- Bulk discounts are common (for example, lower per-dozen prices when ordering multiple dozens).
- Personalization and limited-edition colorways (Drip, Shade, Neon, Gold, etc.) rotate regularly.
- Shipping, duties, and return policies differ between the US and UK/EU markets; check the relevant regional site or checkout details.
- Occasional promotions, sample packs, or variety packs appear; current offers should be verified at the time of purchase.
- Used or lake balls appear on secondary markets but are not sold as new by the brand.
Frequently Asked Questions
What is Vice Golf known for? Vice Golf is best known as a direct-to-consumer brand that sells cast-urethane and value golf balls online at competitive prices, with distinctive colors and personalization options. It has expanded into clubs and other gear.
Which Vice golf ball is best for higher swing speeds? The Pro Plus is the four-piece model typically recommended for higher swing speeds and firmer feel.
Are Vice golf balls customizable? Yes. Many models can be personalized with names, logos, or designs through the official website.
Does Vice Golf make clubs as well as balls? Yes. The brand offers drivers, woods, hybrids, irons, wedges, putters, and complete sets in addition to its ball lineup.
Where can I buy genuine Vice Golf balls? The official site https://www.vicegolf.com/ is the primary source. Availability through other retailers can vary by region and over time.
Conclusion
Vice Golf started as a direct-to-consumer golf ball company offering urethane and value models at accessible prices and has grown into a broader equipment brand. The core ball range—Pro Plus, Pro, softer urethane options, Tour, and Drive—covers different swing speeds, feel preferences, and budgets, with extensive color and personalization choices.
If you are comparing premium-feel balls without traditional retail markups, or exploring clubs and accessories from the same brand, Vice Golf is worth a closer look. Visit the official site at https://www.vicegolf.com/ for the current lineup, customization options, and any active promotions.
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